Not to mention I’ve received several emails from customers telling me that they too run marathons, or that they don’t run marathons, but they do eat pizza once a week (I fully respect that, by the way). Apparently, cupcake jokes are well-received (note the spike in rewatches). Not only that, but the red line in the above engagement graph shows that there’s a significant amount of viewers rewatching sections of the video. With an 80% average engagement rate, 87% play rate, and over 100 plays, it’s pretty phenomenal to see how impactful this video is, and how many people actually take the time to watch the entire video. Check out the stats tied to my personal email signature. Still don’t believe me? Well, the stats don’t lie!Įarly in 2016, we started using video email signatures more and more across customer-facing Wistia teams, and using Wistia’s powerful analytics tools, we were easily able to track the performance of these puppies. Still don’t think you need one? Read on … And once you’ve made the video, all you have to do is add it to your signature. Whether you’re trying to close a big deal or just checking up on a happy paying customer, these videos will ensure that each individual you communicate with establishes a connection to you and your brand. If they’re able to see your face and learn what you’re interested in, they’re much more likely to trust you. Your prospects and customers are not likely to feel a real human connection to you through typed words on a screen. Wouldn’t you say this makes a much more human connection than a few blocks of text with my name and title? Why you need one I explain who I am, what my role is, and just a few fun facts about myself. That’s a video thumbnail image in my email signature, which is linked to a landing page, where the following video lives:Īs you can see, the video is short, sweet, and to the point. Well, these are somewhat self-explanatory, but here’s a screenshot of mine in the wild: Customer-facing employees should start thinking about a video email signature in the same way that they view Wi-Fi access at work - it’s not a luxury, but a necessity to get your job done effectively. This is where video email signatures come into play. If you’re reading this blog, you’re probably already aware that video is the most powerful form of content when it comes to building strong and personal connections, but creating a video for every one of your emails isn’t the least bit scalable (not yet, anyway). Yes, you can use friendly language and ask the individual on the other end how their weekend was, but does this really differentiate your email from the 122 other emails they receive and send that day? Probably not. Whether we like it or not, email is a prime form of communication in today’s business landscape.īut, email is so impersonal. On average, we send and receive 122 emails per day! That’s a whopping load of emails, and if you’re in a customer-facing role, like myself, you likely spend even more time in your inbox trying to engage prospects, assist customers, and create advocates.
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